This role is 100% Onsite
Champion the Digital agenda and its impact to senior leadership and our business partners
Have an informed opinion on business priorities and applies a digital lens to solutions and member engagement opportunities
Coordinating across business silos and disseminating changes across the organization
Compiling and analyzing industry and geographical reports to promote product sales
Conceptualization and development of ideas for features and new offerings
Champion new digital marketing initiatives designed to enhance the overall customer journey
Plan, spec, and push through bug fixes, website enhancements, and optimization tests from start to finish, based off overall company objectives
Further develop our automatic email marketing campaigns to champion the customer journey at every touch point (from acquisition, to shopping, to purchase, to retention). Analyze and report on KPIs around website traffic, conversion rates, AB testing, pay per click, , and provide recommendations for continual improvement
Conceptualize, scale, pre-produce, and oversee compelling digital productions